Employees of any company, as thanks for their service, should be given merchandise and/or services offered by the company at the private cost that the company pays for them.
There is no logical reason for a company to be attempting to make money off of their own employees. This is not to say that the employees should receive services for free, just that paying cost for something allows the company to break even.
Allowing employees to pick up these goods at a lower cost than retail helps establish a stronger bond between the employer and employee, breeds better respect, and boosts morale.
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